Companies that try to detect moving from a traditional brick and mortar business model, which is that the consumer via the Internet must be more than just their marketing plans change. You have to completely change their business model.
The consumer behaves in a predictable way on the Internet, and operate the first companies in each niche will be a significant strategic advantage over those who till it’s too late to wait. The purpose of this paper is to identify the three (3) phases of Internet buyers and explore the activities and expectations on each of these stages.
three stages, the Internet Lead a buyer
1 Information Seekers
2 Comparison Shoppers
3 Willing buyer
The first phase of the buying process is called “looking for information.” These buyers are at the beginning of the process and are not in a position or mood to buy. Companies that attract buyers at this time must know how to get the information they need to keep them on hand to deliver the sales process continues.
companies often try to “sell” the reader, and this leads to a high bounce rate from the site and little or no revenue. The information seekers trying to learn more about the product, service, industry, and to learn the process of purchasing decisions, but they will not “pull the trigger” on that date.
We all understand that will attract the “Content is king,” said a company with a large content of many information seekers. Instead of trying to sell them something, a company would be much wiser, a process that allows information seekers to facilitate the transition to the next stage, that of a comparison shopper.
comparison shopper comparison buyers have learned the basics of buying the product or service, and now they want more information that is specific to a purchase decision. You want the power and features that will need to explore their decision.
comparison shopper, such as information seekers are still not ready to buy, so that a company is trying to sell that at this stage of the process also occur very poor conversion rates. A company website should encourage price comparison and requires different tools and data to enable these Internet consumers to continue the process on the company’s website.
Ready Buyers Ready buyers have enough homework that they are ready, should decide whether to buy the right emotional triggers in order to be done to make presents. This is the stage of the buying process that plague the company website, the buyer with an incredible, awesome offer must.
If the company has a strong sales funnel has been created should then be ready for sale buyer is a natural extension of the Internet sales process. The buyer has all the necessary information, and if the company’s product or service have been presented in a spectacular way, followed by a sale is.
occur, the three levels of Internet buyers and learn at different frequencies in different periods for different companies, and it is the role of the Internet marketing professional and to implement the solutions to these deadlines mirror. Understanding these stages of the purchase on the Internet can be a brick and mortar operation to take incredible heights.